1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

http://www.mixbook.com/photo-books/interests/1-in-what-ways-does-your-media-product-use-develop-or-challenge-forms-and-conventions-of-real-media-products-13547139?vk=mK4wXkUjgU

2. How effective is the combination of your main product and ancillary texts?

Here is my evaluation for Question 2.

3. What have you learned from your audience feedback?

I asked 10 people from my age group to learn about what they thought of the music video through a questionnaire.




 1)  Did you understand the Narrative?
- Yes
- No

2) What did you enjoy about the video?
- The performance
- The Narrative
- The Aesthetic
- Others

3) On a scale to 1 to 10, how would you rate this?
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10

4) What did you like the most?
- The editing
- The artists closeups
- The lip-suncing
- The mise-en-scene
- The camera Angles
- Others

5) What did you think of the music video? and how can I improve it?
(Fill in the box)


Here is the pole that the viewers would be asked to take: Results:
http://www.polljunkie.com/poll/ffoacw/a2-media-music-video-review/view

Here is the analysis of the results from Polljunkie from 10 people in my target range;

4. How did you use media technologies in the construction and research, planning and evaluation stages?

Changes to the Digipak and Magazine advert

Changes to the digipak from 09knepalimedia

Log book

05/01/16	Introductory shoot with Rachel, Abbi
10/01/16	Photoshoot with Rachel and Abbi
15/01/16	Photoshoot with Rachel and abbi
20/01/16	Location video shoot with Rachel
05/02/16	Location video shoot with Rachel
17/02/16	Location filming around Richmond
19/02/16	Location filming around Richmond
20/02/16	Location filming around Richmond
22/02/16	Photo shoot with Abbi
25/02/16	Location filming with Abbi
18/02/16	Location filming with Abbi
20/02/16	Photoshoot with Rachel and Abbi
25/02/16	Re-taking scenes with Rachel
29/02/16	photoshoot with Abbi and Rachel

Magazine advert

My magazine advert from 09knepalimedia

My digipak

My digipak from 09knepalimedia

Risk assessment

Details of activity: Shooting in the woods	Day and time of activity: Mid-day	Location: Richmond
Names and contacts: Abigail Rachel Kabita
Hazards	Control measures	People involved
A hazard can be the Tripping hazards that will be open to us, meaning that there may be high possibilities of a member slipping in the woods.	I will make sure to warm everyone on set that there can be sticks or woods that can make them trip. We can avoid this by walking around beforehand and moving things that can harm our actors when filming.	Rachel, Abbi, Kabita
A hazard might be that since the area is big people may get lost in the woods, meaning having a hard time finding their way back.	We will all be attending the set together seeing where the different areas are, so just in case anyone gets lost then they can easily remember where we came from and which way is the exit.	Rachel, Abbi, Kabita
A hazard might be there could be living animals in the woods that we may be unaware of, which could potentially harm us.	There could be an animal that can harm the people involved in the filming. We would try to avoid this by making sure that the area seems to be animal free beforehand.	Rachel, Abbi, Kabita
A hazard would be the noise pollution we could cause while filming the scenes as, it could annoy the local residents nearby.	In order for us to not make too much noise and annoy anyone walking by we will make sure that we avoid making too much noise as we film around the area or film at a suitable time so people of the area wouldn’t find the noise distracting.	Rachel, Abbi, Kabita

 

 

 

 

 

 

 

 

 

 

Details of activity: Shooting around Richmond	Day and time of activity: Mid-day	Location: Richmond
Names and contacts: Abigail Rachel Kabita
Hazards	Control measures	People involved
There can be few tripping hazards in the location, meaning people might trip over and injure themselves.	There might be cracks in the pathways therefore, one of us might trip over and hurt ourselves. This can also affect my filming as there might be bumpy roads where I want to film a scene. This will make my filming more unstable and look less professional. Therefore, in order to prevent that I have decided to film, where there aren’t any cracks in the pathway that can affect my filming and make sure that if I happen to film near a crack in the road then, I would make sure that the camera is still stable while I am filming.	Rachel, Abbi, Kabita
The Weather can be hazardous since, it can affect the artist’s that I am filming.	The weather can have a big impact in the location I film e.g. If it suddenly snows and becomes icy then when we are shooting there would be a high probability that one of the members filming would fall and hurt themselves, which can affect the filming overall. Therefore, in order to prevent this we will be checking the weather beforehand of the shooting so that we can film more clearly and better without casualties.	Rachel, Abbi, Kabita
A hazard might be that people might get lost in the location as it is very big.	This is hazardous as, people may get lost around the area as not all of us know the area very well therefore, we might have a hard time getting around the area properly to film. This can affect the filming because this will unmotivated us to film in the area we may find interesting as, we could get lost trying to find the location itself. Therefore, we will try to avoid this by making sure that everyone knows where to go when they are lost so, that we can all gather in that area and see who has gone missing.	Rachel, Abbi, Kabita

 

 

 

 

 

Details of activity: Shooting in the river	Day and time of activity: Mid-day	Location: Richmond
Names and contacts: Abigail Rachel Kabita
Hazards	Control measures	People involved
A hazard can be someone might slip and fall into the river.	When shooting in the river, we may have difficult scenes when I have to film the main character near the river. This can mean that there will be areas where it will be hard to film therefore, causing someone to slip and fall. This could ultimately delay the scenes if it occurs then, it would mean that we would have to film elsewhere. Therefore, we can avoid this by making sure the area we will be filming is at a good condition for the members to walk around in, also, there would be people around to help them so they can avoid casualties.	Abigail Rachel Kabita
A hazard could be that there may be Non-swimmers on set as, they can accidently fall in an injure themselves.	It can be hazardous when filming in the river location because there are members that cannot swim therefore, if they fall they may have difficulties trying to breathe. Therefore, we will avoid this by making sure there are members that can swim around the areas that seem hazardous therefore, they can help the person before they become likely to fall into the river.	Abigail Rachel Kabita
A hazard can be accidently Loosing personal objects into the river as, this would mean that the person then would have to go into the river to obtain it back.	This can be hazardous as, the object may be sharp and that may affect the other filming crew as they might step on it and hurt themselves. Therefore, in order to prevent this we will make sure that no one brings any personal belongings that they could essentially loose and harm others are left behind and not brought to the set, if so then kept away at a safe distance from the filming area.	Abigail Rachel Kabita

My music video

https://youtu.be/iBduIOSqehs

 

My Digipak Mock up

Digipak mock up from 09knepalimedia

Comparing digipaks with the music videos

Comparing digipaks with the music videos from 09knepalimedia

Costume ideas for my music video

Here are some ideas for the costumes I will be considering putting in my music video:

Costume Ideas for Music Video from 09knepalimedia

Story board

Here is the written version of the story board I had thought of from the beginning of the music video planning:

 

 

In this story board, I tried to keep it quite plain because it is a written version of the story board. I have mentioned what I am ultimately aiming for when I'm filming the scenes, also, the way of which I want it to be structured.

I have mentioned the shots I will be using in the scenes also, what the protagonist might be feeling in these scenes. This would give an idea about what to expect in these scenes and what the expectation while shooting these scenes would be. 

Location filming with the main protagonist and possible music video scenes

Here are the videos I filmed with and without the protagonist to show what type of music video my music video will most likely be: 

https://youtu.be/KPaux2h6wZc



https://youtu.be/Rz7J4Dl0X2g

Logo Design

Logo design from 09knepalimedia

Here is an analysis of the logo I am using from the selection of logo ideas I had made. I went with this logo because I thought that it made the logo more appealing and less 'intense' or 'dark' as the original one did therefore, I think by making it lighter it should represent my products well.

Magazine Advertisement for Music Videos

Magazine advert for music video from 09knepalimedia

Digipak Analysis

Digipak analysis from 09knepalimedia

The scenes shooting for the music video

Update (change) on the storyboard:

I have decided to film the music video over various days instead of filming and focusing on one day like originally intended to. This is because this would then give me more time to film different scenes and also help with making the music video seem like a more continuous theme, and help the narrative this way, because it will ultimately come forward as if the protagonist has been looking for the person over various days instead of just exploring the area over one day.

This will allow me to explore the areas more and get even more scenes then before. It will help me show the reader more about what I am trying to represent in the music video, the narrative and what I am giving to the audience to decode.

I also wanted to shoot most of the music video in a P.O.V shot because I wanted to make the audience feel more connected to the characters in the music video. This will most likely change some parts of the music video but, I think overall it will show better and the audience will feel closer to the main protagonist this way.

The videos and pictures of possible locations

Here are my videos of the possible locations I will be filming in and the reason behind the choice of the locations.

This is an contact sheet of all the pictures I have taken of the possible locations and will possibly film in.

Contact sheet for possible location shots from 09knepalimedia

Narrative theories for music video

The narrative theories that I will like to portray in my music video would be:

- Vladimir Propp's theory;
This means that I would need to include few of his 8 characters that are needed for all storytelling.
I would include an Hero, the helper, the princess. This way we get to see how the hero meets the princess with the help of the helper while also being the villain.

- Tzvetan Todorov's' Narrative theory;
This means that I would need to find a start where there is a visible 'Equilibrium' in which the protagonist seems happy. This would show the viewer that this is what the protagonist is aiming for in their journey and how they want to go back to it.
It would be shot in the order of; Equilibrium- Disequilibrium- New Equilibrium.

- Barthes' Codes;
This means that I will be using one of Barthes' 5 codes. I would like to include Enigma and Symbolic codes into my music video because I want the audience to feel like they are solving this problem with the main protagonist and also understand the narrative more by symbolic codes when watching the video through.

- Claude Levi-Strauss' Binary oppositions;
This means the opposites of two terms like Light, Dark or Hero, villain etc. I will be using this to show the different ranges of opposition I can show an example would be there will be light areas contrast to the dark areas, also, love and hate in the music video.

Questionnaire for the target market

My target market are audience around 16-18, I chose this because I felt that they will be unable to understand the narrative of my music video well and they are also easier to understand since I am also around that age therefor, they should be able to also understand how Music videos can be appealing.

This is the questionnaire I will be using, I will be asking as many people at this age as I can.

Please tick the answer you agree with

1)      What’s the most appealing part of a music video?

	The band/artists appearance in the video
	The costume (fashion) in the video
	The performance in the video
	The narrative (story) of the video
	The actors in the video
	The aesthetic of the video
	Others

2)      What makes a music video enjoyable?

	The performance in the video
	The narrative in the video
	The close-ups of the singer/band lip syncing to the music
	A funny narrative then a typical serious narrative
	Others

3)      What genre of music video, do you watch the most?

	Rock
	POP
	Hip Hop
	Indie
	R&B
	Others

4)      Out of all these options listed below, which choice do you think is the most important in a Music video?

	The actors
	The Aesthetic
	The Narrative
	The performance by the Artist/ Band
	others

5) What would you say the best music video made is? (please fill in the box below)

By filling in this Questionnaire I will then be bale to take the information into consideration for my music video and make it enjoyable for the target market. I will make sure that I appeal to as many people as possible and make sure that the information I received from this questionnaire is applied well to the music video.

Planning of Music Video

Here is the basic planning for what I hope to achieve for the Narrative, possible location and the possible costumes for the music video for Florence + The Machine- 'Hiding'.

Planning of the music video for Florence and the machine from 09knepalimedia

Poster for the music video auditions:

This is the poster I made for the auditions for the music video. I have tried to keep it simple and easy to understand for the reader who may be interested. I have kept it black and white so, it doesn't feel like there is too much going on in the poster and it also catches the attention of the reader.

Music videos that are similar to my genre;

Music videos similar to my Genre:

The Genre I would be doing is pop indie. here are some music videos/songs that are similar to the type of style in music I would like to do. These music videos are shot in the style I would also like to do for my music video, I think they are shot very well and are easily understandable when watching the music video.

https://www.youtube.com/watch?v=QnxpHIl5Ynw

https://www.youtube.com/watch?v=Bag1gUxuU0g

https://www.youtube.com/watch?v=sxDdEPED0h8

 

No vid:

https://www.youtube.com/watch?v=chxzDGNU88E

https://www.youtube.com/watch?v=p5uUw_pxnkE

 

A video I could do would be:

https://www.youtube.com/watch?v=aE2drlA8vf8

https://www.youtube.com/watch?v=Jj_myXdOLV0

 

 

possible Places:

Possible places for shooting of the music video:

BEDALE HALL OFFICE
Accessed through the door halfway up the stairs.
Manager: Sally Reed
Office open 9.30am-12.30pm Tuesday, Wednesday and Friday
Tel: 01677 423797
Email: sally@bedalehall.org.uk

Brainstorms of music video ideas:

The song is Florence and the Machine – ‘Hiding’

The ideas I have thought of are:

1)      I could have two people, trying to find each other throughout the music video.

2)      I could have a concept based video, where I just film the actors hiding instead of narrative, where I state why they are hiding.

3)      I could have some people just lip-sync the song then jump cut throughout the video to other people walking around or something that represents the lyrics in the music so the audience can see the synergy right away.